Why I Don’t Recommend Starting A Shopify Store

It seems like everyone in 2018 is up to two things when it comes to making money online. The first is investing in Cryptocurrency; and the second is selling on Shopify. Not wanting to be left behind and fully committed to My Millionaire Quest, I knew I had to check it out for myself.

I mean… if 18 year olds are making $1,000 a day selling t-shirts and fidget spinners; why can’t I? Why can’t you?

Today I’m gonna share my own experience and why I don’t recommend starting a Shopify store.

What is Shopify

In case you didn’t know, Shopify has become one of the largest eCommerce platform in the online shopping world. Back in the day, way before even I started my affiliate marketing business, if you wanted to sell physical products on your website or blog, you needed to know a thing or two about coding.

Matter of fact, I think I recall being asked my several bloggers if I knew how to add an eCommerce store to a WordPress blog and my answer was clearly NO. But now it’s gotten easier thanks to platforms like Shopify and Etsy. Back then you’d have to worry about finding a wholesale supplier, how to upload your products and product images to your website, shipping, and processing transactions.

Shopify has made it so easy, that almost anyone with an internet connection can open one. Next time you’re shopping online, scroll all the way down to the website’s footer… I bet you it’s a Shopify store.

How it Works

The concept is simple. So simple in fact, you can probably set up your very first store AFTER you finish reading this blog post.

The first thing you do is sign up for a FREE 14-day trial, open an online store on their database(this is known as hosting), then sell physical products that you either own or provide through drop shipping.

Drop shipping is when you purchase an item from a wholesale supplier for cheap, sell it at a higher price, and pocket the difference.

So let’s say you have a coffee mug store. You find the perfect coffee mug on a site like Aliexpress.com for $7, then sell it on your Shopify store for $20 plus shipping. This means that after each sale, you’re making a $13 profit.

Not bad for not having to own, make, or ship the product yourself huh?

Why I Don’t Recommend Starting A Shopify Store

Anytime I go on YouTube or Facebook, I run into ads that are run by Shopify gurus and they all pretty much say the same thing.

“Learn how I took a Shopify store from $0 to $4,000 a week in 30 days!”

Sounds awesome right? I mean if you’re fed up with your 9-5 and looking for an alternative to your crappy job, this sounds like a great business opportunity. Or if you’ve been doing affiliate marketing for a while now and aren’t making the money you want to be making, this sounds like a better alternative right?

But here’s the thing…

Running a Shopify store isn’t a hobby. It’s not a side gig you do for fun to make a couple extra bucks a month.

No, no my friend.

Running a Shopify store is like running a business; meaning you have to treat it as such which means putting in the work. This is something that many fail to realize when they decide to become an online entrepreneur.

Anywho, here’s why I don’t think you should start a Shopify store anytime soon.

It’s A Distraction

When I decided to start my very first Shopify store, I was already running my food blog part-time and this blog full time. It doesn’t matter how many blogs you run, each one takes a lot to manage because they’re actual businesses.

Adding a Shopify store into the mix did nothing but slow down my productivity.

In fact, running my Shopify store took more work because of the learning curve than running my websites did. From setting up payment options to connecting the products to my store; it took a lot out of me and would leave me with little energy to work on my business.

Starting a new project can also lead to obsession with stats. I get… you started a cool new store selling watches, and now you’re refreshing your browser every 5 minutes to see if you’ve made a sale.

It Can Get Pretty Pricey Fast

You won’t believe the amount of research I did before starting a Shopify store selling t-shirts. I purchased a course, attended like 3 webinars, read an eBook, and saw dozens of YouTube videos and it all comes down to this.

If you want your Shopify store to make money, you’re gonna have to invest a lot of money on paid traffic… mostly FB ads.

The advantage affiliate marketing has over eCommerce is that you have more than one option for generating traffic. Creating valuable content like product reviews and YouTube videos are great ways to get free traffic to your affiliate marketing websites; this is the best way to keep business costs down. The less money you spend, the more you get to keep right?

Getting traffic to your Shopify store is going to rely heavily on paid traffic ads that you run on social media sites like Facebook, Instagram, and Snapchat.

It’s kinda difficult to create content and build a brand for free when you’re selling your own products no one’s ever heard of.

If you do decide to start your own Shopify store, you’re gonna need a huge fan base and lot of cash for ads. My advice is to budget small and work your way up from $5 a day. Still, it’s gonna take some time and money to find the ads that work for your store.

Having the wrong audience and ad copy can take you from $20 a week to $600 a week in no time! Let’s not forget you have to pay a monthly fee to Shopify for hosting your store and they keep a percentage of each sale that they charge for processing.

Remember that if the ads stop running, the traffic to your store stops, and you stop making sales.

All in all, if you’re really interested in starting a Shopify store and making it your primary source of income online, I say go for it. Just keep in mind that it’s gonna get expensive and that you have to treat it as a business. There’s no half-assing when it comes to running a Shopify store.

It truly is a cool business model where you get to build a brand from nothing to something. I can honestly tell you that it does work and you will make money… but you shouldn’t get into it if you’re serious about building a passive income with affiliate marketing.

Why Affiliate Marketing is The Answer

Even though you make more per sale doing drop shipping and Shopify, it’s not a business model I’m ready for. I truly have a passion for affiliate marketing and it’s the model I’m use to run my business.

The fact that I don’t have to worry about product inventory, shipping costs, or customer service issues means I get to spend my time either growing my business or doing the things I love.

Check Out How I Learned to Build A Passive Income with Affiliate Marketing

After all… isn’t that the point of becoming a digital entrepreneur? To free up our time to do the things that make us happy?

That’s not to say that I won’t be starting a Shopify store in the future to expand the reach of my brand… I’m thinking iPhone cases, watches, and t-shirts; but that’s at least a year from now. Who knows?

Final Thoughts

I don’t want to discourage your from getting into the Shopify craze because there is potential and you will make money. The only reason I don’t recommend it is if and only if you’re already working on something else. Trying to run a successful blog or YouTube channel takes a lot of time and work; and so does running a Shopify store.

You’d only be setting yourself and your business up for failure trying to manage them all at once.

Pick one and stick to it is all I gotta say.

If you have any questions about setting up a Shopify store or you’d like to learn how to start an affiliate marketing business, please feel free to leave me a comment below and I’ll get back to you.

That’s it for today!

I’ll see you at the top,




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6 thoughts to “Why I Don’t Recommend Starting A Shopify Store”

  1. Thanks for your post, Diana. You offer good advice on starting with Shopify. I’m trying to get established with affiliate marketing right now, but thought about diversifying my income streams (of which there are none as yet) so I wanted to look into it. Your advice is sound though, and I’d probably better wait.
    Do you think that I could get started with eBay instead of Shopify? I can still drop ship products and such, without the monthly hosting fee. I’m thinking that would be a better way to go, after I get my affiliate marketing business established.

    1. Hey Grant,

      As long as your affiliate marketing business is established and can operate without you, you can move on to your next venture. 

      If you want to do dropshipping with eBay, keep in mind that it’s also a business where your time is going to be consumed by finding products, listing them, waiting for them to get sold, and all that good stuff. If it’s something that you know you can manage without affecting the quality of work you put into your affiliate marketing business, I say go for it!

      It all comes down to time management.

      Best of luck to you and your business,


  2. Ah refreshing article on Shopify. Really appreciate your honesty about Shopify and the realistic opportunities that it presents. I didn’t actually realise the amount of work that needs to go in before seeing any results. I don’t like the idea of having to buy paid ads to drive traffic to a new venture. That is going to make things very expensive very fast! Thanks again!

    1. Hey Dan,

      It’s the reality of running a Shopify store. Getting organic traffic to a Shopify store requires a very large social media following that many newbies don’t have. 

      And paid ads add up pretty fast.

      My cousin started his Shopify store back in December and dropped it in February. He was spending way more on traffic to his Shopify store than his blog. He realized his blog is his brand and he’d have to grow that first before he starts his Shopify store back up again.

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