Free Website Traffic VS Paid Traffic… Which One’s Right for Your Online Business?

The secret to success in any business is customers. If you have no customers, you have no sales. No sales equals no money am I right or am I right?

I’m right.

In the world of online business, we call it traffic. If you’re not getting any traffic to your business, you’re not making money. The problem isn’t that getting traffic is hard, it’s that some people just don’t know how to get it.

Until now.

I’m gonna share with you some tips on how to get free website traffic and the benefits of paid traffic.

Hopefully by the end of this post, you’ll be able to decide which traffic method is right for you and your business.

Understanding Traffic

Here’s the thing about traffic… acquiring it is easier said than done. Especially when you have no idea what you’re doing.

Let’s start with free website traffic. Free traffic is traffic that you don’t pay for with money; you pay for it with your time.

Free website traffic resources include:

  • Blog posts
  • Social Media
  • YouTube

These are great sources but they’re not gonna give you the results you want as quickly as you need them. With free traffic, when you do it right, it can help you create a passive income that will last for years without having to put in any extra work.

The key is to keep at it and practice every day.

Paid traffic sources include:

  • Solo ads
  • Adwords
  • FB ads

To name a few.

Because I want you to succeed, I’m gonna go into detail between the two forms of traffic so you can decide which one is right for you.

Free Website Traffic

If you decide to go with free website traffic, you’re gonna have to work your ass off. When you first create your website or blog, the search engines have no idea who you are so they’re not gonna send you any traffic. It is up to you to introduce yourself and prove yourself.

How do you do that?

By creating lots and lots of great content. It can be written content such as blog posts and Facebook posts; or visual content and audio like YouTube videos and podcasts. My main focus for free traffic is blog posts, but I’ve been working on increasing my YouTube audience.

Having a shitload of content on your blog shows the search engines that you are adding value to your niche. If people are learning something from you, they’re engaging, and they keep coming back, the search engines are gonna do everything in their power to help more people see your content.

This is known as evergreen traffic.

It is traffic that you will receive for as long as your content is valuable and relevant.

So if you don’t have much of a budget to grow your business, make sure your producing content as often as possible.

Paid Traffic

Paid traffic is surely the easiest and quickest way to get traffic to your blog, website, or offer. But if you don’t know how to do it right, you’re just throwing money in the trash.

The best thing to do is pick a paid traffic source, and work at it til you master it.

I’m currently messing around with Facebook ads and it’s a nightmare.

But it works. What can usually take you months to reach thousands of people in your niche, takes minutes with a Facebook ad to reach thousands.

Once you have decided which form of paid traffic you’re gonna use, set a budget and stick to it. If all you can do is $50 a week, that’s fine.

Don’t get too excited and start throwing more and more money on your ads budget just because it’s performing well. You have to treat ad campaigns like 8th grade science projects; you have to establish a control and see what works and what doesn’t

If something works, duplicate. If it doesn’t, go back to the drawing board. Remember that your paid traffic budget is money you are okay with losing. Don’t spend this month’s rent money on Facebook ads because “you’re sure it’s gonna work.”

When paid traffic is done right and you’ve found the perfect ad copy and targeted audience, your business is gonna see results day in and day out. But like I stated earlier, paid traffic is like your Netflix subscription…

You stop paying for it, and you can’t watch anymore.

As long as the money keeps flowing towards your ads, the longer they’ll run of course.

Putting it All Together

Is paid traffic right for your business at this point in time or is free traffic your choice?

That’s all I got for today guys. I truly hope you got some value from this post. The thing you need to remember about traffic is that consistency is key.

Whether you choose to focus on free website traffic or paid traffic, if you’re not consistent with it, you won’t see any results.

Stop posting content and the search engines will forget about you and you’ll lose your rankings. If people can’t find your content, then they can’t buy from you.

If you stop running your ads or adding money to your ad campaigns, you’re not gonna get any traffic to your landing pages or website.

Like always, if you have any questions or would like to share your traffic sources, please feel free to share in the comment section below and I’ll get back to you.

See you at the top!



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7 thoughts to “Free Website Traffic VS Paid Traffic… Which One’s Right for Your Online Business?”

  1. Hello and thanks so much for an amazing post, You are right getting customers is not as easy it takes a lot of hard work you have some valuable information here that is such a big help. Would it be alright if I private message you just to find out more about what you are teaching here when it comes to getting traffic? Thanks so much again for such an amazing post.

    1. Hi Norman,

      It’s crazy that the formula for this business is simple. The more traffic you have, the more money you make. The
      hard part is getting that traffic.


  2. I definitely have to agree with you on this one! You’re damn right. Consistency is the key no matter which strategy you’re using. But my advice is that if you don’t have at least $1K to $2K to invest, then stick with free traffic first. If not, you’re just burning your money.

  3. Hey Diana:

    Personally I’m working on getting free traffic. It does seem to take a lot of time, but I am thinking that the ones who show up are like the people who actually stop into a store and spend some time. They are at least looking for what I am offering.

    Of course, I am still relatively new and don’t have a lot of money to throw at getting the huge flow of traffic. (Not sure I’d know how to handle it if they came, actually.)

    1. Hi Netta,

      I totally agree with you and your analogy on free traffic. They got to your website because they were looking for what you had to say; it’s something they’re truly interested in.

      And don’t worry about what to do with your traffic. For now just focus on providing value through your content. 

  4. Hello and very informative sharing advice and knowledge regarding a crucial key to our Online Business. When it comes to make a decision of both or between both choices “Free website traffic vs “Paid traffic one may think is a no brainier thinking Paid traffic is the best or real choice. However you can do both and your explanation is direct,sincere and realistic. I for one have that dilemma and have decided to hire a business coach to help me better balance this equation and save me some possible headaches and money too.My personal decision and in anyway thanks for sharing your insights and advice.

    1. Hi Xavier,

      I’m glad you decided to look for outside help to improve your website traffic. Trying to do both by yourself with no direction can lead to frustration.

      In the long run, hiring someone to help you with an aspect of your business you’re struggling with will save you money in the long run.

      Best of luck! 

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